COVID-19 was a terrifying time for many people worldwide, with important businesses and industries suffering significant setbacks. Some even had to shut down their operations due to the lockdown imposed by almost every government. While COVID mainly negatively impacted various sectors, other industries saw an unprecedented increase in revenue and mass adoption. The online fitness industry was one of those industries that made up this select group. Unfortunately, due to the prolonged lockdown and indefinite closure of gyms, many people decided to convert their homes into a makeshift fitness center, relying on fitness apps and fitness coaches on YouTube and other streaming services to stay in shape until gyms reopened. While this is a positive step, online fitness still has a long way to go before adequately evolving and retaining its appeal. This article will look at the next steps for the online fitness industry and why they’re essential.
Why The Fiftness Industry needs to Embrace Decentralizatio And Gamification
Given the recent increase in online fitness apps due to COVID-19, users have expressed some concerns that players in the fitness industry can only address through total decentralization. In
layman’s terms, decentralization refers to transferring control of an activity or organization to multiple entities rather than a single entity. The online fitness industry can address user privacy issues currently plaguing the ecosystem by utilizing blockchain technology, known for its immutability and strong user privacy.
The current state of the online fitness industry allows for the leak of subscribed users’ private information, which research institutes harvest without their consent. The leak of personal data is a severe problem for the fitness industry, owing mainly to the high level of centralization in the online fitness industry. However, users can be confident that their data will be secure and inaccessible to third parties such as research institutes if they choose the decentralization route. Another significant issue raised by users is the general lack of appeal and zero effort in terms of extra incentives for customer retention in most online fitness apps on the market. In-app gamification can help to solve the problem of poor UX. Gamification is the process of incorporating elements of gameplay into fitness applications. Gamification also provides users with additional incentives and encourages users to stay engaged with the online fitness app. In-app gamification can take the form of a referral and bonus system. According to reports, a significant player in the online fitness industry ecosystem is leading the way in addressing the issues raised.
360Wellness is a significant player in the online fitness industry, and they have begun to address the industry’s current limitations by implementing blockchain technology. 360Wellness is a decentralized fitness and wellness marketplace that connects people with professionals worldwide to help them stay fit and healthy at home. 360Wellness recognized the online fitness community’s concerns and recently launched their in-app token, “$DEFIT.” Following 360Wellness’s goal of becoming a fully decentralized fitness ecosystem, DEFIT, their cryptocurrency token, was created for mass adoption and provided their online community with a digital currency that is secure, reliable, and faster alternative to fiat currencies.
DEFIT token can also improve in-app gamification, user privacy and increase user retention/loyalty by offering extra incentives such as staking and other exclusive benefits.
360Wellness also addresses poor user experience by incorporating a “no-menu” feature and swipe in its mobile application, making it seamless and straightforward to use.
What 360Wellness is attempting to do in the online fitness industry is unquestionably a testament to the level of innovation and seriousness users’ concerns are addressed. This move will be very beneficial to the fitness industry in the coming years. We can only hope that other fitness startups will follow suit and embrace decentralization to scale the fitness industry effectively.